Yakult Exam Student Support Campaign In-Store Ad

corporate

2026.08.31

kumo™ Staff

Tomoya Eguchi (Cumuloworks)

Motion Designer

kumo™ produced the motion graphics for the in-store advertising video of the second installment of Yakult’s autumn campaign supporting exam students, featuring the comedy trio Hanako.

Built around a chalkboard motif, the piece combines hand-drawn chalk-style typography with cut-out photo collage for a craft-like motion graphics look. Dressed in school uniforms, the three members of Hanako sing the Swiss folk song “O Vreneli,” delivering a heartfelt cheer to exam students and their families.

Yakult News Release (PDF, Japanese)

Credits

Client: Yakult Honsha Co., Ltd.
Cast: Hanako